About
I am an experienced multi-skilled Digital Strategy Manager, passionate about technology and everything digital, who enjoys working at the cross-roads of technology and communications & marketing.
I have developed and implemented successful Digital Strategies that have led to long-term growth in websites’ visitors and engagement. I have a proven track record in web project management, developing award-winning websites with diverse focuses (institutional, awareness campaign, event, and resource hub), as well as successfully implementing digital platforms, such as CRM, DAM, project management tools, and event apps (5 international events) with high adoption rates. Additionally, I have built an extensive toolset of digital marketing skills (email marketing, SEO, SEA/Google Ads) to drive traffic to the websites, while building comprehensive web metric/data visualisations dashboards (Google Analytics / Google Data Studio) for data-driven decision-making and reporting.
My aim is to use my creative, digitally-driven and solution oriented approach, towards achieving meaningful results within an international organisation or company; to reach out and make a difference in the lives of others...
Work Experience
Senior Digital Strategy Manager, Union for International Cancer Control (UICC)
Geneva, Switzerland – from January 2019
Achievements highlight
20% growth in users on uicc.org (38k users / month) – 2020 vs 2019
88% growth in users on worldcancerday.org – 2020 vs 2019 (reaching over 500k users)
2 awards won for uicc.org (see recognitions)
Successful implementation of new DAM, Project Management Tool
Digital Strategy
- Manage the daily operations and workplans of the Digital Communications Team
- Develop the digital strategy, lead on the choice and development of new online solutions
- Evaluate emerging technologies, propose and ensure proper integration of new digital platforms & tools
Digital Platform Management
- Coordinate and oversee the continuous improvement of the websites
- Develop the organisation’s digital branding and ensure its correct use on all digital platforms
- Monitor performance of websites and digital platforms (web analytics reporting)
- Oversee development, implementation and continuous improvements of the digital marketing mechanisms and processes (marketing automation, SEO, SEA, Digital advertising, etc.).
- Provide advice on how to maximize the value of content.
- Manage online applications and solutions (CRM, DAM, PM Tool, Event Apps)
- Manage the Digital services budget
- Oversee the web and CRM cloud-infrastructure in collaboration with external consultants
- Oversee the management, development and delivery of mass-emailing and marketing automation
Communications and Web Manager, Union for International Cancer Control (UICC)
- Coordinate and oversee the continuous improvement of the websites
- Develop the organisation’s digital branding and ensure its correct use on all digital platforms
- Monitor performance of websites and digital platforms (web analytics reporting)
- Oversee development, implementation and continuous improvements of the digital marketing mechanisms and processes (marketing automation, SEO, SEA, Digital advertising, etc.).
- Provide advice on how to maximize the value of content.
- Manage online applications and solutions (CRM, DAM, PM Tool, Event Apps)
- Manage the Digital services budget
- Oversee the web and CRM cloud-infrastructure in collaboration with external consultants
- Oversee the management, development and delivery of mass-emailing and marketing automation
Communications and Web Manager, Union for International Cancer Control (UICC)
Geneva, Switzerland - June 2012 to December 2018
- Communications, Branding and Digital Assets Management
- Online strategy development of the organisation
- Web Project management and email marketing
Manager, World Scout Parliamentary Union (WSPU)
Seoul, South Korea - June 2011 to June 2012
- Management of website & newsletter, incl. French/English translation
- Organisation and management of youth exchange programme
Unit Manager, Intellectual Property & Partnerships at World Organization of the Scout Movement (WOSM)
Geneva, Switzerland - June 2006 to June 2011
- Worked on the development of the brand & communication strategy
- Trademark registration, management and licensing
- Partnership development with international organisations and private sector
- Events planning & running (7 events across most world regions) including training in communication and marketing (over 50 ppl).
Education
From Nov 2020 to Nov 2020
Foundations of ICT for Decision Makers (Continuing education program)
EPFL (École polytechnique fédérale de Lausanne) | Center for Digital Trust, Lausanne– Learn fundamental ICT concepts and gain a sense of how you can use technology to enable your digital transformation.
– Deepen your understanding of ongoing discussions on the technical opportunities and risks of artificial intelligence, big data, blockchains and more.
– Gain a realistic understanding of cybersecurity and data security threats, through case studies related and adapted to your sector of activity.
– Assess your current digital approach to identify gaps and opportunities.
– Build consensus by demonstrating how digital strategy can transform your impact.
From June 2019 to October 2019
50 Things You Need to Know about the Internet
EPFL Extension School, Lausanne– First Steps: Getting started with key digital tools
– Basic Concepts: Foundations of digital literacy, online and offline
– Displaying, Styling & Interacting with Data: Creating a web page with HTML, CSS and JavaScript
– Storing & Retrieving Data: Introduction to databases
– Behind the Scenes: "Back-end" web development
– Tracking & Privacy: Cookies, data protection and Internet privacy
– Online Protection: Networks, online security and encryption
– Internet in Society: Ethics, current issues and the future of the Internet
From Apr 2019 to May 2019
Speed Learning – Analytics: How to improve your digital performance
SAWI Academy for Marketing and Communication AG , Geneva
Google Analytics Individual Qualification completed and passed.
Introduction to web tracking, understanding Google Analytics, Google Tag Manager, Google Data Studio, Regular Expressions (RegEx), Creating Custom Events and Dimensions and more.
From May 2018 to July 2018
Digital Strategy Specialist (graduated with honors)
SAWI Academy for Marketing and Communication AG, Geneva
5.5 (out of 6) | graduated with honors (avec mention).
Translate the company's global strategy into a relevant and efficient digital strategy. The course covered the following areas:
- Digital and e-marketing culture
- Digital project management
- Digital Branding
- Content strategy
- SEO and ranking
- Emailing
- Big Data and Analytics
- Social Media
- E-commerce
- Planning and digital advertising
From Nov 2009 to May 2010
Certificate in Marketing course
IFAGE, Geneva
From 2000 to 2005
License in Law
University of Geneva
From 1997 to 2000
Baccalaureate & Maturity in Economic Sciences
Nyon High School
Skills
01 Computer
…………………………………………………………………………………
02 Knowledge
Project management
Campaign development
Design
Photography
Web usability
Image editing
Video editing
Languages
- Bilingual English and French
- Intermediate German
- Basic Korean